Our Story
Who We Are
Decades of Craftsmanship, Built on Grit and Integrity
For over 40 years, Southern Roofing Co. has delivered roofing solutions Nashville homeowners and businesses can trust. Every roof we install is backed by our experience, dedication, and commitment to quality that lasts.
Our Story
Our Story
Southern Roofing Co. was built the American way — through grit, perseverance, and pride in doing things right. Our founder, Rick, started in construction at just 16 years old. After years working for others, he struck out on his own to better support his young family.
With no shortcuts and no guarantees, Rick relied on determination: earning every customer, one job at a time, and building a reputation for quality and trust. That dedication created a company that now serves generations of Nashville property owners.
Founder Photo
Rick on the job — photo coming soon
Brand Promise
Our Purpose
Southern Roofing Co. exists to provide Middle Tennessee properties with high-quality workmanship that lasts. A roof is more than a project — it's a long-term investment in safety, comfort, and peace of mind.
Our role is simple:
Deliver quality that lasts
Provide service you can trust
Stand behind our work with decades of experience
Core Values
Our Core Values
Our customers trust us not just to install a roof, but to stand behind it for decades. Our approach is rooted in:
Long-Term Partnership
We build relationships designed to last, not transactions designed to close quickly.
High-Quality Craftsmanship
Materials, details, and execution matter — because quality shows over time.
Reliability & Integrity
We do what we say we'll do, when we say we'll do it.
The Team
Built on Grit, Guided by Experience
From humble beginnings to becoming a trusted Nashville roofing partner, our grit, determination, and commitment to honest work are carried forward in every project we complete today.
Testimonials
Trusted for Generations
“I am a Realtor here in Nashville, and Southern Roofing Company were a fantastic resource in the sale of my clients' home! The moving company that was hired ended up hitting the corner of the house's roof with their truck, damaging the soffit, fascia, and gutters. Joey was an excellent communicator and fast to respond. Their team was at the property within a matter of days, and completed the work so that it looked good as new. The homebuyers even ended up having them come back to complete some other work for them, which was the ultimate stamp of approval from my perspective! I will definitely be using Southern Roofing Co going forward!”
— Andrew Malloy
“Joey is the best! He's detailed, knowledgeable, and very easy to talk to and discuss roofing options. I appreciated having a company that's been in business for so long and having a representative, so knowledgeable and easy to work with. I highly recommend Joey and Southern Roofing Co.”
— Ricki Stuart
“Absolutely top notch service & quality! From front desk to field delivery, Joey Friedl, and his team of roofers & sheet metal mechanics exceeded all my expectations. Southern Roofing Company easily earned the highest available rating of "5 Stars".”
— Craig Mulliniks